Playing around with an old sketch in Illustrator. Maybe I need to go back to pencil and paper...but this is a tough word any way you look at it!
over 1 year ago
Immortality. Took me a while to find the 'A'. 'O/r' is an interesting solution.
I figured out the word without actually get all the letters, which is a good point I think! As @Jeff says, the 'o/r' thing is very clever.
Love the style on this one and of course, that 'o-r'! I'd be tempted to see a more prominent 'A' as the reverse 'M' is very clear (so making the middle vertical shorter, to let the dot/'A' crossbar be more obvious). If that makes much sense... !
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