Here is one variation I have come up with for the client to choose from.
Rounded off all the corners and added some/lot of colour to the logomark, but it works equally well in solid black or white. This isn't a final render, but just a quick mock-up.
A consideration is that Rebase is also a PC app, so will need an icon for Windoze, hence creating something a little punchier than flat solid white or black. Although nothing to say we can't use the latter for correspondence, and the former for digital app use.
Extra marks if you can tell me the font used?
9 months ago
Really nice mark Graham! Only thing I'm unsure about is the curves where it folds over - seems slightly too shallow a curve?
Unless it's a trick question the font is Gotham rounded.
Really nice work.
I like the structure. Very clever :D
...and it's a cool logo too
I like it so much!
Now that is one very nice colour palette. Some nice subtle gradients to. Would also work well animated.
really nice logo, I would suggest giving the black/white color version a more 3d feel like the color one. Other than that very nice!
@Stephen Dyson I thought the same about the animation as well as this is something my client would consider having done.
Not my area of expertise, so would need to find someone with that skill set to make the logo come alive.
@Lucian Mangu Generally not a fan of gradients in logos, but I think if done respectfully they can add value to a design. Just happy that the mark also works as a solid colour. :)
Nice execution man.. Been following the development of this and think it reads a lot more like an RB than the last version. You've also done a great job of adding depth and dimension.
This is amazing, works on so many levels!
wow, I really like this. good job dude!
Nice but prefer the original.
Another one of those "so simple but I wouldn't have gotten there" logos. God damn you, Graham.
Now you're just showing off dude.
by Graham Smith
This is an overall tightening up of the actual logo design idea which the client has now approved, so now we are just looking at smaller design tweaks to see what works best.
In this example I have added keylines to the logomark which I actually feels makes it look considerably more interesting to look at (look at attachments for side-by-side comparison as well as logomark in colour). It still retains that 'once you see the RB, then you really do see it' aspect.
The inclusion of this 'maze' style design may not have that initial simplicity, easy on the eye, as the solid logomark, but I feel that this provides REBASE with a much more distinctive and unique mark which has been the overall aim of this game.
This is a lot about creating a logomark that stands out, and holds it own, in a crowded IT crowd. We want to add some 'respectable, bit not cheesy trendy, zing' to an otherwise crowded room of IT based brands.
I have lengthened the height logomark so that it better fills a regular square which also makes the mark a little more prominent (see attachments for various height options).
For this revision I have used a new base font which has then been also tweaked. The flatter tip of the capital A in this font style works much better than the regular 'convergence of two angled lines to a tip style' as now helps glue the letters together and feels more solid and compact.
We havn't dismissed the funky rendering for the app icon versions of the logomark, as shown in the previous Shot. If we do apply funky rendering then it will be just for the actual app icons, but NOT the corporate brand mark.
9 months ago
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