Self explanatory :)
10 months ago
Hahah YES! It's so boring. I like the old "Microsoft" typeface - It had character.
@Justin Garand When your old mark looks better than your new one = no bueno
I think the logotype should be... idk, thinner like that complete redesign of Microsoft thing. it felt nicer. Although, I don't hate this one, it just feels a little too simple. Why have a completely flat symbol and a 3d/flat symbol for windows 8? Inconsistent much?
@Mitchell Bernstein I totally agree. One thing to note is that simplicity does not have to necessarily mean lack of visual complexity. In this case it represents a complete lack of identity. Other Fortune level brands like XEROX have gone the way of simplicity without losing identifiable characteristics in the symbol or the logotype.
@Michael Pons yes thats true. I just hope they end up making the best choice for them and the rest of us. I'd definitely wouldn't mind running windows 8 on my mac, just because it does interest me. But if they can't get their acts together and continue a solid identity, I wouldn't bother. The more Microsoft cares about it's stance in society and in it's own company, the more I would trust them.
Remember how much people disliked the 'new' itunes logo?
How bout we put some gradients, drop shadows and some sort linen texture on it.
I know I'm in the minority here, but I actually like it for several very practical reasons that I don't think can be ignored. Design isn't just about how something looks. It's about how and why it works:
The old logo may be well known and have more character, but that was the problem with that logo: it was steeped in the corporate image they're trying impressively hard to shake. And when you look at actual application, the logo was barely even used on anything other than mice and keyboards (corporate!). Most of the time they just set "Microsoft" in their previous typeface (depending on the product's logo).
Which is more or less what this is- "Microsoft" set in the company typeface. The difference is that this is far more consistent because all their new logos have been constructed in a similar fashion. Every time a user sees "Microsoft" from here on out it's going to be presented the same way (rather than thin, bold, italic, etc. depending on what just so happens to be around it]).
@Aaron C-T I do see hints of the lineage of the other product brands being tied back to the mark in a cohesive manner. However, I have been following MS's branding efforts for quite some time and it seems to be all over the place. Check out the package design for Windows 8 here: http://www.new-digital-gadgets.com/photo-retail-box-version-of-windows-8-leaked/ For a company that is supposed to be at the cusp of bleeding edge technology (at least they seem to think they are) this is just piss poor ;) Still you do make a great point about alignement.
@Michael Pons, I was about to say something in support of Microsoft (which doesn't happen very often) and then I clicked this link... don't get me wrong - for the majority of pc users this box design would look ok, but, seriously, the only word that come into my mind is amateur.
I like the fact that they're actually getting up to date, but I agree that the type is boring and also a little bit ugly. The icon to me doesn't look so bad, but it totally reminds me of Google Chrome.
Hahaha that's so true, big up :D
I love the new look of Microsoft logo, but the Box art stinks. I know they chose minimal, but come on!
@Michael Pons Haha, yeah... about that. Rest assured you'll get no comments from me defending the package design.
Great job to you too, so we have the same opinion about this...thing ; ) I hope they just didn't spend much time on it...
I honestly prefered the last one, more "video game" and "new technologies". This change is a mistake, it looks like a brand for some childish stuff.
the new "minimal" UI reminds me of windows 3.1
It totally make sense now after the new windows 8 live tiles OS launch now why the logo is what it is, its resonates with their live tile concept that they are making consistent with in their new look and feel, which I myself dont really mind at all.
6 months ago
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