YETI Charleston Redfish Rider

I was fortunate enough to be tasked with creating logos for YETI's new retail stores across the country. This is the first in the series, which was adapted from the Austin flagship store's concept: The Tarpon Rider. The idea is to have the cowboy (the representative of Austin) riding a fish native to the city/region in which the store is located. Here we have Charleston's Redfish Rider.