Here are some logotype researches I'm working on for a new streetwear company. They will produce hip hop inspired clothing and material.
I could definitely need your help with this, do you think that there is a proposition among all these ones that stands out more ?
A full size picture is attached if you want to see the details better.
over 1 year ago
Top right stands out to me a lot, The weight and little details really fits the theme for me.
As for future development as you go further, I'd just work the with thick's and thins and keep pushing them a bit for more contrast.
Nice sketches, fourth row the one on the left has some interesting fresh caps and feels pretty good already
I agree, top right is pretty great. But I'd also love to see more of the fourth from the left top and the third from the right top (lovely ampersand in this one!)
Just a question – is the company's name "Blck & Purple"? If not, then maybe you could give a "Blck & Prpl"-version a shot? It kind of bothers me, that one misses the vowel and the other doesn't.
@Mike @Bart @kirk Thanks all for feedback! The client actually chose some more hand written styles that are not on this shot, I'll post them soon.
@Marie Zieger You're totally right, I thought about this too and will notice it to my client!
I'm feeling left column 4th one down, and right column 3rd one down. For what it's worth, the ones with 'n' instead of '&' are reading 'Blacken' to me. Probably because the 'a' is missing in 'Black'.
I heard the client didn't chose a style on this shot, but here is my two cents : On the left, fourth row from top. This one really got a wild feeling that make sense with a streetwear idendity.
And by the way, it's really interesting to see your researches. You made some yellow "pre-writing" and you refine them with the micron ?
@Jeff Jenkins I see what you mean. I quickly figured out that an ampersand did the job better, and the client chose that solution too ;)
@Vincent Dassens Exactly, I roughly write my letters with a light brush marker and then go back on them with a fine ink pen. It allows you to really base your lettering on handwriting when you need to, instead of just simulate it by drawing the letters from outline.
Thank you guys for the feedback!
by Joachim Vu
This is the sketch chosen by the client with its vectorized outcome.
I tried to keep a natural marker-made feeling by making each letter individually to provide variety through the type, and adding some little imperfections in stroke endings.
I also slightly rounded most of the stroke junctions and endings to give more flow and softness, barely noticeable at small and medium sizes, but pretty obvious at bigger ones.
You can see a full size image in attachments.
Let me know what you guys think of it!
over 1 year ago
Thanx for the explanation @Joachim Vu !
Lovely lettering!! @Joachim Vu
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