Creative expo booth solution, w/branding & identity

Branding, Identity and copywriting material I designed for a dairy farm software project, including large-scale prints.

Rather than just hand out promo material and offer some seating, our expo booth was a custom-made milking parlor simulator; where you could compete with a friend and see results show up in realtime using the software we created.

The expo put a law/rule in-place going forward because of how disruptive our marketing strategy was. I've been designing with this in mind ever since--Security over market that you can only dream of!