Custom font based upon the typography of the base identity.
over 1 year ago
Is this a customization of United? Beautiful type. I like the B-shield too, but I'd have loved to see an actual mascot mark. I'm sure you had that conversation with them though. Did you get to do any applications?
Hey Brian, I suppose there are some similarities to other slab serifs, but this was developed independent. Actually, it started with the "B" from the primary logo, was extrapolated out to "BRADLEY" and then filled in with style cues from those letters. That's often the way we do it.
In terms of mascot marks, stay tuned!
Looking forward to seeing the rest.These are great!
Great extrapolation, Joe. Will there be a set of lowers as well?
Will this be available to buy? Great work!
Sorry Mike, this is exclusively for Bradley!
We have this font on our system at work and I always want to use it, but damn you and your exclusivity!
11 months ago
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