Work in progress of a new color treatment and typography.
Created by the Helvetic Brands team.
over 1 year ago
Great progress for a strong BRAND.
Oooh nice! Everything looks spot on! The type turned out very very good.
Good luck with that lowercase 'a' :)
Good project, good!
I don't know. This feels awkward. I normally like all the grid stuff you do, but this one feels forced to me.
Also, what's your thinking behind that 'a'? I'd like to hear the rationale behind this decision.
Those t's are awfully tall. The crossbar usually aligns with the x-height and the ascender is not as high as other characters (b or h, for example). I think shortening will help the type look more even.
I've got to say it looks much better in grey scale.
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