Orange Blossom Midwifery — Postcards

We were asked to imagine a new brand system for a small, Orlando based midwifery. The ask was to create a brand and subsequent ecosystem (cards, letterhead, poster, et. al. stationary) that was unlike any other midwifery or birth center. It was important to create a brand that not only relayed the companies commitment and values of providing exceptional care for expecting mothers and their babies, it had to combat stereotypes native to the industry and present a peace of mind that hiring a midwife is in fact a safe and empowering alternative for delivery.