Beautiful mark! If you're going for legibility, I agree with Kevin. Might be that the x-height is a bit too high. If you're not worried about legibility, I really dig the mark.
And thanks for not disgracing it with the Liberty Bell, the skyline, Rocky, or cheesesteaks.
I'm going to echo Kevin's comment about the counters being thing enough to throw off readability slightly. If they were a tiny bit wider it might do the trick!
Also wondering whether or not the shapes across the top of the M should be slightly rounder. I don't have an issue with the angle, since I think it adds a good amount of interes. The consistency across the tops of the letters would be nicer I think :)
I agree with these guys. Pretty hard to read the P and the M. Could get lost even more when placed on other types of backgrounds. Solution could be a color change, spacing them out more or just a different treatment to the letters. Lots of ways play with this I think. Should be fun.
I think the ascenders of the b and d could come out a bit more too.
C- Wonderful mark. There is legibility issue but I think that can be corrected without too much trouble. Maybe adjust the counters and kerning a tiny tiny bit. You also may want to consider adjusting the angles of the tops of the M's. I know it adds interest but it also competes a little. Overall a great mark and one that Philly should be proud of. Looking forward to seeing the final.
Love this. Not sure why, but I'd love to see the ascender of the "h" at the same height of the "P." At first glance, it didn't read as well as I think it could. Just a thought.
24 Responses
Pro
Ben Didier
I really like the three level steps of the M, and how they're even top and bottom. Nicely done...
over 1 year ago
MOST excellent.
over 1 year ago
Pro
Kevin Sharon
ever so slightly hard to read (the counters seem a little thin), but this is damn nice.
over 1 year ago
Pro
Brian Warren
Agreed w/ Kevin that it's a touch hard to read.
I just adore that M. It's a beaut!`
over 1 year ago
Pro
Dan Mall
Beautiful mark! If you're going for legibility, I agree with Kevin. Might be that the x-height is a bit too high. If you're not worried about legibility, I really dig the mark.
And thanks for not disgracing it with the Liberty Bell, the skyline, Rocky, or cheesesteaks.
over 1 year ago
Pro
Tim Quirino
Fantastic!
I'm going to echo Kevin's comment about the counters being thing enough to throw off readability slightly. If they were a tiny bit wider it might do the trick!
Also wondering whether or not the shapes across the top of the M should be slightly rounder. I don't have an issue with the angle, since I think it adds a good amount of interes. The consistency across the tops of the letters would be nicer I think :)
over 1 year ago
Pro
Tim Quirino
also, cheers from Philly!
over 1 year ago
Pro
Jody Ferry
Gatorade logo comes to mind. Agree on the readability concerns, but maybe that's a good thing - feels more 'exclusive'.
over 1 year ago
Pro
Andy O'Dore
Wonderful.
Maybe if the counters opened up closer to the counter size in the "P" ?
Agree with Dan, Glad you swayed away from snowballs impaling Santa claus.
over 1 year ago
Hey Chris
I agree with these guys. Pretty hard to read the P and the M. Could get lost even more when placed on other types of backgrounds. Solution could be a color change, spacing them out more or just a different treatment to the letters. Lots of ways play with this I think. Should be fun.
I think the ascenders of the b and d could come out a bit more too.
Can't wait to see what you put up next!
over 1 year ago
I like the direction a lot, but I feel weird about the P's counter being so much larger than the rest.
over 1 year ago
Pro
Joey Pfeifer
Holy hell this is awesome.
over 1 year ago
C- Wonderful mark. There is legibility issue but I think that can be corrected without too much trouble. Maybe adjust the counters and kerning a tiny tiny bit. You also may want to consider adjusting the angles of the tops of the M's. I know it adds interest but it also competes a little. Overall a great mark and one that Philly should be proud of. Looking forward to seeing the final.
over 1 year ago
Pro
Henric Sjösten
Yes, sir!
over 1 year ago
Pro
Jesse Gardner
Actually, I see the Rocky steps in the letter M. :)
over 1 year ago
Love this. Not sure why, but I'd love to see the ascender of the "h" at the same height of the "P." At first glance, it didn't read as well as I think it could. Just a thought.
over 1 year ago
Pro
Milosz Klimek
Sweet type, dude. I will be following you.
over 1 year ago
Maybe it's just me but I feel it's a bit close to this - http://buildconf.com/
over 1 year ago
Looks awesome yeah. But reminds me a lot of Build as well.
over 1 year ago
Pro
Chris Cashdollar
Thx for the feedback everyone. Next steps are to fix the legibility, counters, and make it feel less like Gatorade and Build!
:)
over 1 year ago
Pro
Jake Dugard
I think it's perfect. I will follow you now because of this shot.
over 1 year ago
Hard to read, easy to love.
over 1 year ago
love this
over 1 year ago
Rebound
Made in Philadelphia, v02
by Chris Cashdollar
over 1 year ago