Edify Logotype

5 Responses

1. Pro Jordan Koschei

   First attempt at a logotype for a new project. I'm a sucker for good typography, but as a web developer with no background in graphic design, the best I can do is emulate work that I like.

   I'd be much obliged for feedback regarding:
   - kerning (is it okay?)
   - antialiasing (I still can't get Photoshop to do my bidding)
   - anything else that needs work

   Thanks in advance, fellow Dribbblenauts!

   10 months ago

2. Ryan Hammond

   It reminds me of Best Made Company. I could see this etched on products, old school campy or otherwise, maybe electronics... but given your work I'd say this is for a website.

   Looks good to me, man! Illustrator is the way to go with type, but I understand that Photoshop is web guy's bread and butter.

   9 months ago

3. Al Jachimiak

   If you don't have illustrator, it's free cousin - Inkscape can be put onto a Mac.

   I like it. For me, more context is needed to address kerning. Especially since it is pretty airy in feel. I would imagine that it would need a bit of space in the header to carry that through.

   9 months ago

4. Pro Jordan Koschei

   For web type, Photoshop all the way -- we need to deal in pixels, not vectors, for the sake of antialiasing. (That's the one thing I envy about print design - I much prefer Illustrator to PS). With type, I generally start in Illustrator and then make my way to Photoshop.

   Here's the Method & Craft video on Pixel Hinting -- http://methodandcraft.com/videos/pixel-hinting-vectors-in-photoshop

   9 months ago

5. Pro Alex Pankratov

   The rule of thumb - it's either extra light or bold/heavy, with extra light being harder to pull off. The middle ground - light, book, medium, semi-bold - they typically don't work as logotype weights.

   Similarly - tighter spacing/kerning is typically a must and it is easier to make look good than the extra wide one. Also for loose spacing you'd typically need more letters to work with, because otherwise the wordmark tends to "fall apart".

   I'm like you - have no formal education on the subject, the above is a distillation from hundreds (if not thousands) of logo designs I've looked through in past few years.

   3 months ago