Visual identity & branding proposal for a Toronto-based loose leaf tea start-up.
Second of 4 concepts presented to the client.
Rather than inducing seizures with excessive detail about my rationale and process here, I encourage you to take a vacation day, and read my gargantuan Behance case study for this job.
Check the attachment to see some inspiration, sketches, and a few detailed shots.
10 months ago
Dig the style Jon! I hadn't seen the previous shot, but until I did I didn't realize that there was a p involved—it looked like a giant stylized question mark that read like "Stee This?" Love the direction though!
EDIT: I also love how you're able to show so much character and style through a simplistic approach—well done!
Great work sir!
FYI, in the attachment, the showthrough you see on the mock letterhead was done intentionally. To coincide with the vintage comic book concept, I wanted to simulate these materials being printed on old newsprint, which was cheap and thin, and would naturally show high ink areas through the other side.
I love this style.
amazing... awesome case study too. wow!!! mind. blown.
@Jovan Petrić and @Aldrich Tan thanks for the wonderful comments, guys! I appreciate you taking the time to get through the case study.
rad type, @Jon Stapp !
by Jon Stapp | atomicvibe
Third of 4 concepts presented to the client.
Rather than having you glaze over a tl;dr rationale and process description here, I encourage you to fry your monitor's pixels by reading my stupendously voluminous Behance case study for this job.
If you like what you see there, be sure to follow me!
10 months ago
Another brilliant case study @Jon Stapp! I learn so much from each of your posts..thanks! My favorite would be concept 1..really captures the client brief well i think :)
Thank you for the lovely compliment, @Menaka !
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