Daily Logo Challenge 05 - Driverless Car Company

There aren't many established companies that exclusively do driverless technology, so it was challenging to work without much of a reference. I decided to keep things simple and bold, relying on a brand element that resembles a map marker. Having a general logo like this means such a brand could eventually encompass other driverless / ai automated lines into their business, so avoiding car specific imagery promotes the longevity of the logo mark.

More by Will Flourance

View profile