Working on some portfolio development stuff for school. Taking a stab at rebranding REI. One of REI's main facets is camping (hence the tent). Thought it would be good to simplify their brand as I feel it can be a bit overwhelming sometimes. Lastly, I felt like a simple shape for the logo would help with placing the branding on clothing and miscellaneous products.
I'm a huge fan of the outdoors and camping life and just as a note to cover myself: this is not promoted by REI nor was I hired to do this. I'm just doing it as an "REI Fan" to show my support for their products.
over 1 year ago
nice, i cant wait to see more stuff. i love this brand, but a refresh would be nice :)
well done. I like that you tracked out the word mark. It would be nice to see something like this as an actual rebrand. Nice color choice as well.
The tent is perfect. Great work!
I love this brand, and I love your approach.
Thanks @Zach Piepmeyer @Brandon Griswold @Case Morton | inkstache| inkstache and @Ran Shenberger! Means a ton!
Awesome background and logo ... great shot!
about 1 year ago
Mm love how the triangles of the tent are ever so slightly rounded. Really nice work John!
6 months ago
Thanks @Dave and @Tim!
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter