A work in progress created by the Helvetic Brands team.
over 1 year ago
Nice idea, I'd like to see this with less elements and with larger differences between each part.
@Jan Kovařík interesting point however it was tested and researched with lesser elements but it never looked like it was increasing in number and therefore was less visually appealing. Almost as if it's movement is cut off too early and doesn't have time to expand.
@Dennys Hess thanks!
I can confirm this concept has been done before as I'm looking at it right now on an artboard in Ai. :)
@Helvetic Brands I see, thanks for explanation. I haven't thought about it that way.
The orange and the pink blend together. I would personally make the colors towards the end more contrasting.
You should consider @Jan Kovařík's comment comerning the size between the elements...it needs more contrast. Also, the icon looks as if it is decreasing in size, to me. For some reason, my eye starts at the bottom.
Have to agree with @Andrew Liebchen my eye always starts at the bottom. I have explored this idea in the past, but it was always shoehorned to fit something that would never work. But this looks promising, let us know how it worked out!
@Andrew Liebchen Yep, I'm going to agree too. I like it, looks really clean, but my initial thought was that it was shrinking rather than growing. I see the largest and boldest segment first and work my way down from there. I don't see the issue with that personally, but I don't know the brand - obviously.
by Helvetic Brands
An alternative version of the previous concept. The speed of the animation may vary depending on your browser.
Designed by the Helvetic Brands team.
over 1 year ago
Both nice to see, but I prefer this version.
Not knowing was this is for I'd say that, generally, going from smaller to bigger in a clockwise order would be preferred to this reversed order. Kind of in the same way you generally want a line pointing upwards from left to right instead of downwards (if the intent is to associate the line with something positive, that is).
Besides that, I love the shape and colors, as always. You guys are excellent!
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