Qualier - Animated Logo ✨

I have been working on this animation for Qualier just to see how the logo works in the screen.

Little background:
I am creating branding for a clothing boutique called Qualier. We keep things very simple and aim for something timeless.

They would like to use cream shades in the store and that's the main reason for our color choice.

Even though all the letters changed a lot, the mark based on the most elegant typeface alive today: Baskerville.

What do you think about the overall look? 🧐