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Back to basics

by Topher McCulloch Oct 13, 2010
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Shot_1286356154_teaser New Crap Logo October 06, 2010

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New Crap Logo

by Matt Hamm Pro

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3 Responses

  1. Toficon Topher McCulloch

    A day late and a dollar short on this, but if Gap is really going back to the "original" logo, they have farther to look.

    over 1 year ago

  2. Toficon Topher McCulloch

    I just ran across this blog post with a very similar idea after posting this. Like I said, late to the game.

    over 1 year ago

  3. Portrait robb irrgang

    I was looking for the first logo when all this was going down but couldn't find it. I think the original lettering would've been a redraw (by a type designer with a knack for solving the weirdness of geometric lettering) away from being a great fit.

    Or, they could've just pulled out Chalet...

    http://cl.ly/79661263965e7f18b2cb

    over 1 year ago

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