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38 Responses (page 1 of 2)
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Bill S Kenney
Working out some early naming options for a new branding project. Sometimes a simple typeface treatment can really help the client start to envision the possibilities of the new name.
Created with the Focus Lab team
10 months ago
Ooooooo. What is the focus team, btw?
10 months ago
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Logan Johnson
Lynx sounds awesome.
10 months ago
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Bill S Kenney
@Andrew that is our company team / ballers
@Logan one of my favorites as well
10 months ago
Sweet. Just checked out your site - beautiful stuff.
10 months ago
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Dick
I think it's neat that you've included the name discovery in with how it translates to a brand
10 months ago
Again, it's quite inspiring to see the level of organization and detail to put into your work. If I were hiring you for design work I would be very pleased. Great stuff as always.
10 months ago
Orange is your favorite color. Nice work!
10 months ago
Lynx is axe in Europe (Defiantly in UK and Ireland) might be a problem if its in Europe
10 months ago
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Bill S Kenney
@Conor But axes are cool too right =)
10 months ago
@Bill S Kenney Always :P
10 months ago
What's the client? Would help us with suggestions on which works best!
10 months ago
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Bill S Kenney
@Jennifer unfortunately I cannot say =) But the gist is it's cool software that holds and shares data efficiently.
10 months ago
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Eddie Lobanovskiy
Holding and sharing data sounds pretty Lynx-ie! ;)
10 months ago
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M khalid khan
Nice arrangement for selection
10 months ago
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Ben Johnson
Great idea, such a simple yet effect solution.
10 months ago
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Alexander Scott
@Bill S Kenney
I think Connor was referring to this horrific stuff: http://www.comparestoreprices.co.uk/images/ly/lynx-deodorant-bodyspray-africa-150ml.jpg
Cheap body spray is probably not the best thing for a new brand to connote.
10 months ago
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Bill S Kenney
@Alexander haha oh I see, shouldn't be an issue. We are using it in reference to the cat which has surely been around longer =)
10 months ago
Ah, yes that helps though! :) In that case, I'd say that Lynx is perhaps a bit close to Apple (Lion, Tiger, Snow Leopard). Harbour conveys "safe", which could be good for this application. I think of all the ones, though, I'd vote for Spry - it brings up "quick" and "light" - good images for something meant to be cool and efficient.
10 months ago
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Alexander Scott
@Bill S Kenney
And if I was to call my new company Apple, I'm sure nobody would associate me with the tech giant, provided I made sure they knew I was referencing the fruit.
10 months ago
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Bill S Kenney
@Alexander My comment was not meant to be snarky I def understand your point.
10 months ago
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Alexander Scott
@Bill S Kenney
;)
10 months ago
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Mirco Moretti
Well said @Bill that's a great tip for new branding project explorations.
My fav ·•· Clipt ·•· both for typeface and naming.
Your orange tone rules!
10 months ago
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Thomas Rawcliffe
And would you also print these? Love them, think its safe to say you inspire a lot of people. Including myself.
10 months ago
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Samuel-Dean
if it's holding and sharing data - its two key elements that work together. Expanding on 'together' gets me to 'relationship' a relationship of two things thats just works gets me to how they would 'click' that takes me to 'clix' or something like that. #justsaying
10 months ago