Working out some early naming options for a new branding project. Sometimes a simple typeface treatment can really help the client start to envision the possibilities of the new name.
Created with the Focus Lab team
10 months ago
Ooooooo. What is the focus team, btw?
Lynx sounds awesome.
@Andrew that is our company team / ballers
@Logan one of my favorites as well
Sweet. Just checked out your site - beautiful stuff.
I think it's neat that you've included the name discovery in with how it translates to a brand
Again, it's quite inspiring to see the level of organization and detail to put into your work. If I were hiring you for design work I would be very pleased. Great stuff as always.
Orange is your favorite color. Nice work!
Lynx is axe in Europe (Defiantly in UK and Ireland) might be a problem if its in Europe
@Conor But axes are cool too right =)
@Bill S Kenney Always :P
What's the client? Would help us with suggestions on which works best!
@Jennifer unfortunately I cannot say =) But the gist is it's cool software that holds and shares data efficiently.
Holding and sharing data sounds pretty Lynx-ie! ;)
Nice arrangement for selection
Great idea, such a simple yet effect solution.
@Bill S Kenney
I think Connor was referring to this horrific stuff: http://www.comparestoreprices.co.uk/images/ly/lynx-deodorant-bodyspray-africa-150ml.jpg
Cheap body spray is probably not the best thing for a new brand to connote.
@Alexander haha oh I see, shouldn't be an issue. We are using it in reference to the cat which has surely been around longer =)
Ah, yes that helps though! :) In that case, I'd say that Lynx is perhaps a bit close to Apple (Lion, Tiger, Snow Leopard). Harbour conveys "safe", which could be good for this application. I think of all the ones, though, I'd vote for Spry - it brings up "quick" and "light" - good images for something meant to be cool and efficient.
And if I was to call my new company Apple, I'm sure nobody would associate me with the tech giant, provided I made sure they knew I was referencing the fruit.
@Alexander My comment was not meant to be snarky I def understand your point.
Well said @Bill that's a great tip for new branding project explorations.
My fav ·•· Clipt ·•· both for typeface and naming.
Your orange tone rules!
And would you also print these? Love them, think its safe to say you inspire a lot of people. Including myself.
if it's holding and sharing data - its two key elements that work together. Expanding on 'together' gets me to 'relationship' a relationship of two things thats just works gets me to how they would 'click' that takes me to 'clix' or something like that. #justsaying
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