Type Change

7 Responses

1. Dave McNally

   Looking at the Archer version, especially the tagline, I could see anti-aliasing issues at the smaller size so I've swapped it out for Vitesse which looks a lot crisper around the edges.

   What do you think?

   over 1 year ago

2. Pro Allison Grayce

   Looks great, Dave! I think the "Never Ending Patterns" tagline would look better if it aligned with the stem of the T in tileables versus its serif. What do you think?

   over 1 year ago

3. Pro Matt Kump

   Excited to see where this goes. Vitesse was definitely the right choice.

   What Allison said though ^

   over 1 year ago

4. Dave McNally

   Thanks for the idea, Allison. I'll try it out. The logo will be aligning with a grid on the left of the page which is why I initially have them both flush left.

   I think with more elements in place, it'll match up more.

   over 1 year ago

5. Pro Jonathan Hoefler

   I feel like a bad parent preferring one of our fonts over another, but screw it: I like the Vitesse one better, too.

   over 1 year ago

6. Dave McNally

   Thanks, Jonathan!

   over 1 year ago

7. 

   Logo Aligned To show the reason behind the tagline alignment, here's how the logo matches up against the content that follows. October 11, 2010

   Rebound

   Logo Aligned

   by Dave McNally

   To show the reason behind the tagline alignment, here's how the logo matches up against the content that follows.

   • 4
   • 3
   • 108

   over 1 year ago