One of a few preliminary ideas for a new client.
The client is innovating a new form of database product/application, and is therefore seeking a logo and identity to go with the software.
There are way too many features, aspects of Rebase to include in one logo, but some keywords are: flexibility, new thinking, expansion, audit, reactivity, computer science, accessible, local.
A main aspect are 'nodes', which is a fundamental feature/aspect of Rebase, so one line of thinking would be to actually visualize these nodes for the logo.
One can then adapt this identity feature to create 'almost' infinite variations whilst still keeping true to the core logo and identity.
It also allows for various lock-ups (attached some examples) of the logo depending on the shape of the image as well as some nice options for things like stationery, application icon design and other brand touch points. One could use cropped portions of the node visual to create a filled version of the logo type and/or initials as well, so quite a lot of options available.
It's a literal play on the technology, but maybe with some solid typography and careful creation of the visuals it could look quite stunning when applied. So more about the brand as a whole than just the logo, but still hoping 'just' the logo can look awesome.
The typeface is Interstate Black, by Font Bureau.
NB: This actual node image it not of my creation, and is a placeholder only for the concept, but found via Google search. So the final design would feature a unique set of node visuals.
11 months ago
Try printing that on a polo shirt. ;)
@Pete Lacey He's too cool for polo shirts. Try again… Or actually don't, because I know how you think. :-)
But not to get sucked into your warped world, there would be safeguards in place to create much simpler, and less detailed node visuals.
LIke one dot… :-0
@Pete Lacey @Graham Smith I already see this printed on shirt over half of a chest... Would look awesome on navy blue...
I look forward to seeing how you handle those safeguards! I'm certain they will be fantastic. You may have already thought, and decided against, something like a letter "R" within the web? That might be too cheezy...
Type feels a bit heavy IMO. Very nice though.
Impressive @Graham Smith
Type feels just right, bold and balances out the large cloud of nodes. I dig it, if you can create a flexible ID I think you have something nice.
I like it.
I dig the type and the other proof sheets. I was really impressed until you said it just from Google :)
nice concept man
looks great, love the attachements
It looks nice, but you lose a lot of memorability in reduction.
uh, yeah. this is cool.
Any thoughts on how to go about creating a node cloud like that without spending the rest of my life drawing lines and dots?
@Shane Wilson Currently looking into any automated way, or illustrative tools to do just that. All I come up with are various web experiments, and demo sites.
I think too much to ask that there may be some Illustrator plu-gin that generates patterns of nodes. :)
Awesome man... obviously contains a ton of details but it has so many great elements in it that could be used throughout all of their collateral... how badass would an animated version be?
10 months ago
by Graham Smith
Now we have the idea agreed, and the client has expressed mad enthusiasm for the direction, I can proceed with the redrawing of the rather complex network/node structure.
Watch this one evolve. Looks fugly right now, but hoping it will look awesome when completed.
What you see here is my progress on redrawing the logomark only. The Rebase wording is there provided as just as a label. See previous shot for proposed logo layout.
This bunch of nodes will ultimately form 2 distinct parts. The Lime Green network represent Rebase and as such will be a simple and well defined pattern that will overlay the daunting and complex structure underneath. It will no doubt be clearer than it is now, with the black lines probably being heavily faded.
The concept is that Rebase is a means to create a simple structure, the backbone/DNA, in the complex world of data.
Complicated isn't the same as complexity. So although it it may look complicated, Rebase provides 'order' to the underlying complexity of data.
9 months ago
@Graham Smith Intense (y) !
What's the software you used for the nodes ? Because they look way entangled to be generated manually.
4 months ago
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