Angling Active: Logo Design
As Angling Active continues to grow, ahead of launching their second store, they approached Firefly to redesign their logo. The design had to be simple enough to be embroidered onto staff clothing, yet bold enough to stand out on store signage and the website. Maintaining a link back to their original logo, we used a circular icon to house the letter ‘A’, which was adapted to create a fish tail icon. The icon, paired with the bold capitalised typography, offers differentiation from their competitors.
