Home Leisure Direct Logo-Simplified

6 Responses

1. Pro Graham Smith

   Going back a few steps to refine and simplify the typography.

   Have removed colours, containers, effects and tag line so that we can focus on getting the main ingredient, the type, nailed down. Then we'll move onto how a container then the tag line can be incorporated.

   10 months ago

2. Pro Adam Coulombe

   really like this even just without the container

   10 months ago

3. Pro James Graves

   that "H" is amazing! great job!!

   10 months ago

4. Dean Hudson

   Looks bloody amazing just like this! Would you be able to leave out the container?

   10 months ago

5. Pro Graham Smith

   @Dean Hudson IT's been a goal of mine to try and persuade the client that a container is not actually needed, but totally understand them wanting one/

   I do agree that on it's own it does look OK, but I also understand the client wanting some sort of enclosure as it's going on quite a busy website/header and this version 'could' get lost if not 'enclosed'.

   We'll see. I'm still working on them… :)

   10 months ago

6. Home Leisure Direct Logo Incremental update to the HLD logo whilst still trying to swing not having to have a full on solid container (see version attached). Additions to this inclu...

   Rebound

   Home Leisure Direct Logo

   by Graham Smith

   Incremental update to the HLD logo whilst still trying to swing not having to have a full on solid container (see version attached).

   Additions to this include: minimal container keyline with integrated tag line and adoption of brand colours.

   Trying hard to keep it as tight, yet simple as possible and keeping feature creep way out of the way.

   And yes, that's 4 different fonts we have there. :)

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   10 months ago