One might think it's easy to draw and create things for kids. I mean all you have to do is copy Pixar or Disney or (fill in with any childhood cartoon you loved — Looney Tunes, Tom & Jerry, Hanna-Barbera, Pinky And the Brain, et al). That works for cartoons and entertainment, but not engagement. When you try to combine "engagement" (like kids have through places like Surf Village or Webkinz) with Disney/Pixar/Looney Tunes aesthetic you enter a realm with closely guarded secrets.
So our (my) approach has been, and will always be, create the audience with respect — I won't draw something to that I think is "kid-like", I'll draw something with all the care, execution and style I would for an adult; deliver content infused with the mission of the brand: which is to illicit response, reward action and delight and entertain through the process.
11 months ago
Love the style of everything in this project, Paul.
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