GraphCMS Homepage Redo

I've been working for GraphCMS for 6 months now! The product has grown exponentially, and our understanding of users has as well.

Here is a teaser of the homepage rework. Launching next week, https://graphcms.com/ required a lot of custom vector and pixel illustrations. I got to get out my iPad pro for the first professional project!

In order to make optimization decisions, I consulted with our Hotjar heatmaps as well as customer feedback. How do you go about deciding how to design a landing page?