TO THE ICONS

EVERY ICON HAS ITS ORIGIN STORY

It all began with one jean in 1947 and ever since then Wrangler has created iconic denim products worn by cowboys, rebels and rock stars. Relevant for generations, an icon never fades. Their impact lasts forever. The ICONS collection embodies that spirit with 6 legendary denim items straight from their archive.

For the global launch of the TO THE ICONS campaign and collection I got the challenge to create and setup the responsive, dynamic campaign-pages for Europe. This design was also used as the foundation for the American & Asian adaptations.
Apart from the website I've worked together with the team for the creation of all sorts of necessary digital assets; ranging from the visualisation of newsletters, imagery for our social channels, adverts, digital store-banners, brandshops & website take-overs, …​​​​​​​

Production + Creative: Iconoclast
​​​​​​​Hologram & videowall by Bagaar
Made for Wrangler