Ok so I lined up the enclosure with the letters, Made a horizontal version, and made a version without the enclosure. I also beefed up the dot pattern just a bit so it was a little more apparent at small sizes. Its subtle but I think I like that. I dunno yet. Thoughts?
over 3 years ago
I like how you've lined up the stroke with the edges of the H and T although I'd like to see a consistent weight there. You're only about one pixel off on meeting that letterform width so maybe try that?
Depending on your application the enclosure could be helpful in certain situations. Having said that, I like the horizontal version the best. I like the simplicity of the type version but I think graphically the enclosure isn't just a shape it brings the subtle film strip that, to me completes the mark.
The "H" & "T" in the Photoboth and the rule look great! Did you beef up that rule so it was consistent w/ the typeface? Whatever you did it looks great! Oklahoma reads much better now to in Orange.
by Scott Hill
Trying a new direction.
over 3 years ago
by Victoria Pater
I worked on a similar logo (as Scott)... spun around some of the same type treatments, shapes, and styles he's playing with. This is where I landed over a year ago.
I'd love to share my other sketches.
BAM, shared → http://tinyurl.com/2e5bk23
(I like your color palette more)
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