I'm working on a logo for a clothing brand called Humdrum Apparel and this is the initial sketch.
11 months ago
Sweet, you working with Drew on this?
Already perfect. Love those swashes pointing right at the stems.
@Sean Farrell I took over the project since Drew is the busiest man alive. It's nice to be able to help a good friend out :)
SHAZAM! Älskar kontrasten mellan swoopen under och den tyska linjeringen!
The lines on this are just so brilliantly executed. If anyone needs me, I'll be going back to school for a while...
Looks so elegant!
Real nice, Simon.
So well ordered and very elegant
This 'H' makes me high !
Nice stark contrast between meaning and execution :)
Hummm, I like it!
Wow, thanks for all the nice words!!
No Simon, thank YOU for all the nice words ;)
The one thing I'd look at when refining this is the "ru" connection. It looks slightly thick and narrow, which makes it look a bit like an "m."
@Trevor Baum Good point, sir! Thanks.
Solid baseline and x-height in contrast to some rather lovely ligatures. Smashing work old chap!
This is so beautiful - I love the perfection, the rhythm, it feels almost musical (forgive my poetic moment!)
Here's one thing that I thought was particularly interesting:
The 'r-u' does feel a little tight, I must agree with @Trevor there.
Great! @Simon Ålander
Very nice type, especially "H" letter!
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