Calculating Customer Lifetime Value (infographic)

9 Responses

1. Pro Jason Caldwell

   An infographic for KISSmetrics.

   11 months ago

2. Pro Emily Brophy

   I really like your color choice for this. The pinkish red blends perfectly on the tan with just enough contrast. I also really like your visuals (the emoticons in the pie chart are great!). One minor grammatical note - shouldn't the bottom be "People pay you, not pageviews" with a comma? I dunno - it's so bold and conclusive that the erroneous period really stood out.

   1likes

   11 months ago

3. Pro Diesel Laws

   Gorgeous and simple. Love the consistency in the colours.

   1likes

   11 months ago

4. Pro Jason Caldwell

   @Emily Brophy - thanks so much for the kind words! I really enjoyed putting this one together. I wanted to take a couple risks - using pink on something that's quite technical, and using that combination of Helvetica and Garamond Premier.

   Also, thanks for the feedback on the tagline at the bottom. We've been playing around with that a bit and it definitely helps to get another perspective. Thanks again!

   11 months ago

5. Pro Jason Caldwell

   @Diesel Laws - thanks man! Much appreciated!

   11 months ago

6. Jonathan Remulla

   I love the Tufte-esque color scheme. You definitely have a great sense for info graphics...I am following you and can't wait to see more...

   1likes

   10 months ago

7. Pro Jason Caldwell

   @Jonathan Remulla - thanks so much for the compliments!

   10 months ago

8. Pro Erika Podlovics

   Love this and have to agree with @Jonathan Remulla - can't wait to see more

   1likes

   10 months ago

9. Pro Jason Caldwell

   @Erika Podlovics much appreciated!

   10 months ago