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Serif italic logotype 2

by Helvetic Brands
Jun 15, 2012
Grid
Serif italic logotype Initial construction grid planning for this serif italic wordmark being created for a local eyelash bar. At this stage the first steps are done by hand, tran...

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Serif italic logotype

by Helvetic Brands Pro

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3 Responses

  1. Serif italic logotype 3 A sketch of the progress. What do you think so far?

    Rebound

    Serif italic logotype 3

    by Helvetic Brands

    A sketch of the progress.

    What do you think so far?

    11 months ago

  2. Pro Mike Meyer Mike Meyer

    I know using a grid is your usual M.O., but do you think it’s the best way to produce something as organic as script type?

    11 months ago

  3. Pro Helvetic Brands Helvetic Brands

    @Mike Meyer the grid is just another tool that one can use. With this in mind, any grid can bend to the requirements - organic or otherwise. In this case it was necessary to determine the construction rationale which is then applied throughout.

    11 months ago

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