Almarai, Social Media Campaign

https://www.behance.net/gallery/66144895/Almarai-100-Orange Almarai has reformulated their 100% Orange flavor to offer a much superior taste in the market. The old flavor lacked the right balance between sour and sweet – it was more on the sour side. The taste has been improved to make it naturally sweeter than before, The taste is more tangerine and the after taste is also better without the bitterness. Visually the juice looks brighter. The texture is also a bit light.

One of the primary reasons to achieve this better taste is by using Valencia Oranges from Spain.