The 7th on the top row and the 1st / 2nd on the fourth row are really awesome.
over 1 year ago
thanks, that helps! i think the ones with the heavier lines are definitely stronger-- as the shape gets smaller, still easily legible :)
Hi Sarah, these are nice but I think what you have here is a set of shapes constrained by a linear, incremental and computer based approach rather than a set of diverse and free-flowing ideas conveying and combining brand specific values or service/product propositions. What are you trying to communicate and have you tried doing some sketches first?
very true! i explored some initial ideas by sketching, but yes, i agree with everything. only one or two of these may end up working for the brand. the goal is to find a mark that is honest, intuitive, and physical while also being familiar. sharing and communication should be obvious.
i was digging the triangle shape a lot since the company's name beings with a "v", but that v shape can be found in pretty much any mark with sharp angles. but more to come, more thoughts welcome!
Sure the V is a nice form, are you working on just the logo or will you be developing a number of assets across a broad set of touch points? (If you have more to work with then you won't need to compound so much into the one logo and you can keep it simple (like the above), and communicate more through the stationary/packaging, website etc).
just realized you were a wework member! nice! i'm the graphic designer for wework! we should catch up sometime
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