Type exploration for a branding project. Larger attached.
12 months ago
Top one is doing it best for me. Thats a nice looking type. Good balance and strength to it, 2nd one in line is my second favorite. Nice work
second by far imo.
First is my favourite, although maybe it could be a little heavier in weight? Second one is my second favourite as well. I like how the letters kind of connect and look like they're being constructed. :) Well done!
Second one is my favorite, however the word construction seems like its going to be squished but the heavy letters above it.
I like where this is going!
I might be the minority, but I'm voting for the bottom guy.
The second is ace.
I think the first and last are the best. 2nd is kerned too tight and the 3rd has real loose tracking.
Top is my favorite for the context. Works well for a construction company, I would maybe work on slightly thickening up "Construction" so it is more easily read? Bottom is my second fav. I think a cut text works better for this vs. a rounded. Well done!
#2 says construction to me.
Ixnay on my last comment. No. 2 is super radical!
#1 - The middle serifs of the "E" could be separated and extended slightly to represent nails. A little more concept within the logotype.
Keep up the good work
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