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Show and tell for designers
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3 Responses
Pro
Kyle Kargov
Photo of an identity I handlettered as part of a brand I'm developing for gourmet cookie company Mandorla Sweets. Designed at Zync.
The objective was to design an identity which was both luxurious and approachable. A tall neoclassical serif was handlettered to embody class and timelessness; paired with ornaments to embrace the mark's musicality. The tapered strokes of Optima–reminiscent of a calligraphic pen–were called upon for the tag lines, which invoke approachability, purity, and craft. The identity's lightness is complemented by generous white space, enclosed by a thin keyline.
11 months ago
Pro
Joachim Vu
Nothing more nothing less. It looks clean, and thanks for sharing your explanations about your creative choices, it's always good to know the 'why' !
11 months ago
love this, and you successfully gave it that timeless feel so congrats.
11 months ago