JF.3

14 Responses

1. Pro Jake Dugard

   Mark exploration.

   12 months ago

2. Mitch Bartlett

   Absolutely love this. The way everything comes together on the top shot is perfect.

   2likes

   12 months ago

3. Pro Stephen Bramwell

   Popping the JF into the fuel cell circle was actually something I was going to suggest on your previous version. Really cool.

   12 months ago

4. Pro Ines Gamler

   great work, looks awesome!

   12 months ago

5. Pro Keiran Flanigan

   Feels great.

   12 months ago

6. Gregory Grigoriou

   Futura forever!

   12 months ago

7. Joshua Blankenship

   Great direction.

   I wonder if the top lockup feels too top/left heavy, like it might fall apart at any moment. Does the LLC need to live on its own line since you’re already establishing good hierarchy with the size difference? Does the LLC line even need to live in the logo?

   1likes

   12 months ago

8. Pro Jake Dugard

   @Joshua Blankenship Thanks for the feedback. Definitely helped.

   12 months ago

9. Pro Trevor Baum

   Really nice, Jake. I would also look at the alignment of the Jupiter and Fuels in the top right - the J looks slightly indented (I know it's not, but you may have to compensate optically for this).

   1likes

   12 months ago

10. Pro Rick VanderLeek

    love the mark. really loved the dark-on-red you had going yesterday, too. would love to see it like that.

    12 months ago

11. Pro kailoon

    the mark and font work sooo well together!

    12 months ago

12. John Delane Taylor

    @Jake Dugard, I think that there is a nice thing happening with the negative space in the lower right mark. The arrows all pointing to the dot.

    1likes

    12 months ago

13. Pro Aaron Bouvier

    Oh, I like that — nice work.

    12 months ago

14. Pro Jake Dugard

    @Trevor Baum Good call.

    12 months ago