It's Not About Destination, It's About the Journey

12 Responses

1. Pro Sean McCabe

   Large View: http://seanw.es/Gvwp

   1likes

   12 months ago

2. Pro Brian Lovin

   Beautiful. Only thing that's killing me is that it's not 'the destination' - intentional?

   12 months ago

3. Pro Sean McCabe

   @Brian Lovin Yes, it is intentional. Personally I like the broader sense of 'destination' as a concept, rather than "the destination". There's a few variations on the saying.

   More importantly though, I did it for balance. The four lines are now comprised of 3 words / 1 word / 3 words / 1 word respectively. Were the first line to have four words, it would be much more cramped/condensed at the current line height (which is set to match the line height of the second line, 'destination'), unless I were make the text of the four words in that line proportionally smaller, in which case it would be relatively too tiny for my comfort and would decrease overall legibility.

   5likes

   12 months ago

4. Pro Brian Lovin

   Hell of an explanation, thanks for clarifying.

   12 months ago

5. Pro Mike Jones

   WORD!

   12 months ago

6. Pro Tobia Crivellari 

   Great! @Sean McCabe

   12 months ago

7. Dale Pagenkopf

   I agree with @Brian Lovin about the "the" but also understand why you left it out... I think it could have worked writing it vertically up the side of the "D" and still have the same visual balance

   12 months ago

8. Pro Sean McCabe

   @Dale Pagenkopf It could, but just because it can doesn't meant it should. That execution would significantly weaken the solidity of the composition.

   2likes

   12 months ago

9. Pro Florin Capota

   true and beautifully crafted

   12 months ago

10. Victor Mathieux

    Sounds pretty Everest-y ;)

    12 months ago

11. Andrey S. Rodrigues ☝

    very nice!

    12 months ago

12. Pro Todd Fooshée

    Awesome lettering/typography is awesome.

    12 months ago