So here is another cake from our studio :) it's called Diagona and it's designed to incorporate construction lines and world ( represented by colors, because it shows sun (orange colors) and sky above, land (green colors) and water under it :)
Hope that this is right direction, client picked font, so I have little bounded hands on it :)
Client decided to go with Gotham Rounded for type, so both happy! :)
almost 2 years ago
So your client knows more about typefaces than you do? Did you challenge them with a clear rationale for your choice? And what did they think this selection conveyed?
Nice one! Great concept!
@Rich Baird You take it so serious man :) I've had couple of types from client, that they use and own and I've picked best from them.
Like the mark!! Personally I would go for a more rounded / soft typeface to go with it...
@José Thank you for suggestion, take a look on attachment :)
Of course I do, this is our profession but I never intended to be overtly serious, just interested.
I believe type is just as important and as communicative as the mark and as such deserves a process itself. I've had clients choose typefaces in the past and regretted it so spend a lot of time discussing with them what aspect they want to communicate across each asset, this usually gets them thinking about how appropriate their choices are in comparison to mine. Ultimately I think a designer has to take responsibility for everything that comes out of their office.
The alternative version does suit the mark a lot better, its consistent line weight feels suitably technical while the rounded terminals appear friendly/accessible.
When you say 'product studio', do you mean product design?
@Rich Baird I know :) product studio -> product designs for technical engineering, some 3D designs for car makers etc. :)
Interesting, I certainly understand how you've communicated the technical aspect of the company but don't quite get its relationship with the sun, land and water. Does it specialise in environmental/sustainable design?
@Rich Baird It needs to suppose all that facts, that they work is not limited, they work on plane technical parts so as on ships and cars :) it's just for set some great colors and whole studio idea together.
Thanks for the insight Charlie.
looks nice, can that style be applied with diagonal, not horizontal lines?
@Pavel Pavlov yeah, that's good point! :) thank you!
Also I have idea to rotate mark diagonally :)
@I'm Charlie Sorry, my bad, didn't see it. That's awesome!
Really nice work Charlie.
One of the best logo pieces I've seen recently, Charlie. You absolutely nailed it here, man: colours, composition, the typeface -- love it.
One thing that bothers me though, is the colour choice for the typeface. Why not use one of the colours (hues of blue in particular) from the graphical piece, to give it all a sense of connection? The type seems a bit disconnected from the graphic right now.
Like a boss!
@Matthew Morek Right now typefaces is picked from shades of grey-blue :) so there is no need to shade or pick new one, whole CI is build on shades of blue and grey, only logo is colorful :)
Always huge fan of the colors and detailed simplicity in your logos.
over 1 year ago
Really dig the round version as it fits the design a lot better. Alas, a happy clients a paying client and we got to see what you were pulling for. Nice work.
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