George Lois Commandment #2

6 Responses

1. Patrick King

   I'm working on the second in the series entitled "The Ten Commandments of George Lois" for my outfit TypographyShop. George felt that the first and last thoughts needed to be together on the same line, but this solution breaks them.

   Creating a pleasing shape with these long quotations is very difficult. I wouldn't be as concerned if this were a magazine layout or heading on a web page, but when it's going on a t-shirt for sale to designers and typophiles the pressure's on.

   over 1 year ago

2. Tiffany Wardle de Sousa

   I think this the the best of the three. The others, because of the use of different point sizes and weights/widths, seem more cluttered. That said, the word spacing in this one seems too big compared to the linespacing.

   And why is linespacing one word and word spacing two?

   over 1 year ago

3. Tiffany Wardle de Sousa

   Hmm. And I wonder why not keep "The Creative Act" together?

   over 1 year ago

4. Patrick King

   I do like the simplicity of this one. When I keep the phrases together, "overcomes everything" as one line is far longer than "the creative act." No matter what I do inbetween the rag is not very attractive. I am digging the grey/white shapes that occur via this solution. And yes, the word spacing is a bit much.

   over 1 year ago

5. Shannon Kienbaum

   Beautiful typography :)

   over 1 year ago

6. Patrick King

   Thank you Shannon. It needs a lot of refinement and massaging and character by character kerning before I can put it on the site. Then I spend another 4 hours or so printing out variations before I send them to the printer. When your customers are fellow designers the last thing you want to hear is that something was poorly letterspaced, line spaced, or word spaced.

   over 1 year ago