Traditionally Different
Concepting is where we connect the dots between brand strategy and visual identity design rounds. We aim to deliver a super robust document of curated explorations within concept buckets, like this one. Since Lighter Capital is a unique and progressive funding organization that is nonetheless trying to convey longstanding trustworthiness and professionalism, the Traditionally Different concept bucket provided a big opportunity for their brand direction.
Props to @Alex Sailer for identity design explorations.
branding
brand strategy
concepting
copy
copywriting
direction
focus lab
funding
identity
visual identity
wordsmith
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Posted on
Dec 3, 2018
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