+ custom typeface
about 1 year ago
Perfect combo (mark+type+background).
Hi Julius, what's the context behind this identity?
I almost think that a creating a custom typeface offers little in the way of a proprietary benefit here. You could purchase something pretty similar and have a whole typeface to work with brand-wise.
The mark has a weight to it that doesn't quite sit comfortably within this kind of lock-up, separating these might help as a logo-type symbol solution.
@Rich Baird - it is for financial solutions, finances management company. This one is quite "agressive style" as it is the part of the company called HICS (will upload the main logo soon, much more conservative).
target of this mark was to bring "brave" and serious feeling, to stick out of other competitors.
Julius. This is definitely eye catching, but I do wonder about what the overall meaning is that you are trying to convey. The symbol is very strong (hard edges, etc) and the wordmark is much more friendly. That could be an interesting combo, but I'd be curious to see how you plan on fleshing that out.
Overall, this seems like a fun project.
With that in mind I would say that the logo-type isn't quite right, the slab serifs and consistent line weights give it a grounded, industrial, agricultural sensibility. It may positively break industry conventions but perhaps at the expense of straightforward consumer understanding.
The logo-mark does deliver the strength and aggression you described but probably more appropriate within a sports environment or a fashion/lifestyle brand (I've seen this kind of thing on vodka products). So what you substitute is the formality, tradition and long term experience people expect from a company selling financial products.
Aesthetically it's all competently put together but I don't feel it's quite right within the context you have described.
I'm in love with this!!!
Great work this looks kick ass! Love the font!
what is the basic typo ?
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