This is a logo concept I'm working on for an online competition website.
The company name starts with a 'C' and I wanted to bring that into the mark as well as the idea of optimism and luck. The rainbow feels like a good metaphor for this and the curved shape also helps to form the C.
This is still a work in progress so I'd appreciate any feedback to make it better!
almost 2 years ago
This looks like a good start. The idea of optimism and luck is definitely brought through by the colours and concept. At the moment the "C" looks obscured by the cloud, which leaves it a little too open for interpretation. Maybe make the cloud smaller so the C sits more prominently on it?
Edit: Ah, I just saw the general shape of this in the thumbnail — ignore my comment about the C being obscured. :)
The rainbow is perfect for luck (i'm thinking gold at the bottom), not sure if the cloud is representing optimism? Overall though, it does make me happy.
Thanks for the feedback Jasmin!
The 'C' is kind of subtle at the moment but I kind of like it like that. I might play around with making the cloud semi-transparent at the top to get more of the curve showing.
Thanks @Fresh Aesthetics – I tried to make the cloud as cheerful as possible but I get your point.
Nice colors Dean, I didn't notice the C I must say.
over 1 year ago
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