I've recently decided to reposition my portfolio site to better represent what I'm doing this year vs last year. Although I still accept freelance gigs that fit perfectly with my other work, the bulk of my focus has been on Mostly Serious and the products our team has been creating, like Pushcue. This site will showcase those ventures while the main push of the site will be getting involvement on Twitter, Dribbble, Rdio, and the like instead of trying to land the next paying project. I also have a goal to write more articles but blah blah blah, everyone thinks they'll write more articles.
I realize this is a tiny representation of the overall vision, so as I finalize additional pieces I'll post for input. Cheers!
almost 2 years ago
Really enjoying the (from the looks of it) cleaner design.
Interested in your logo approach. What made you decide to do a silhouette?
Nice direction Jarad. I'm looking forward to the 'writing more articles' part.
@chad As we've been working on the branding for Mostly Serious we experimented with a ton of illustration variations to showcase our team. Although we ended up going with a sketched look (what's currently on our site) we had a bunch of other options leftover. The silhouette shown is from this illustration by @Art Ramirez: http://cl.ly/3Z262L180O3u0B2L2X0T — which I've been using on some personal branding for a while. I wanted to keep it going but knew it had to be made simpler on the website, which led to this result. More of an evolution than a planned design.
@Ted Goas Thanks! Hopefully it'll pan out.
Ah, very cool! Was just curious in the approach as the overall design turned out very solid.
Good to see this, looks like a very promising start. I also really like the though/approach/reasoning you described behind the redesign. I really like the use of the silhouette, it feels quite unique and I love how it's facing the text. My only thought so far is that I'm not sure how much you need the ".com" up there, unless you're using it to clearly differentiate this as a portfolio website. Can't wait to see this progress!
Thanks @Claire Coullon. Regarding the ".com," my thought, which was surface level at best, was that the label differentiates the website from the me you might see on the street or even on Twitter. In the past I've done this by using my LLC's name, Jarad Johnson Design, but obviously with the push away from handling a lot of freelance gigs that title might misrepresent my intentions. Now that you bring it up I'm not sure I've chose the best solution, so I'll toss this around in my head for a bit. Thanks again!
Ah yeah that makes a lot of sense. It doesn't bother me there at all and I quite like the typesetting (the grey mirrors the second line in your intro text nicely), I was just curious as to its necessity. Looking forward to seeing more!
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