Merce Hydro - Final

9 Responses

1. Pro Josh Hayes

   Final design. Merce Hydro, a mobile irrigation company based in Northern Victoria, Australia specialise in redevelopment of drought effected areas for the purpose of farming & residential properties. The Mark is based on the use of a water drop, an arrow, pipes & finished off with an M. The arrow symbolises function & the arrow/drop cross section symbolises design - both core factors in engineering & invention of their systems. Green represents growth, their aim. Brown represents destination (drought area) their market. Water represents sustainabilty, their long term plan, and finally the pipe represents management, their ongoing analysis & monitoring of their network.

   about 1 year ago

2. Pro Chuck Spidell

   Lots of mystery in this but also easy to comprehend. Well done.

   about 1 year ago

3. Pro Josh Hayes

   Thanks Chuck!!! I'm glad the message translates :)

   about 1 year ago

4. Pro Jesse Huffman

   this is awesome!

   about 1 year ago

5. Pro Kevin Burr

   Lots of elements, but still so easy on the eyes. Seems like you captured the brief well, bud!

   about 1 year ago

6. Pro Josh Hayes

   Thanks guys!!! Now onto the print collateral.

   about 1 year ago

7. Claire Coullon

   I purposefully didn't read the description right away and I have to agree with the above comments, this is so clear to understand and visually, a compelling shape too. I absolutely love the conceptual reasoning behind the colouring too, it works so well. Impressive work and looking forward to seeing some print applications!

   about 1 year ago

8. Pro Josh Hayes

   Thanks Claire!! I'm glad the concept is so visable without a write up :) Print collateral isn't far away - I'm doing the stationery now & then I've got to do some mockups of the logo on some equipment, building materials, tools, etc.

   1likes

   about 1 year ago

9. Merce Pattern

   Rebound

   Merce Pattern

   by Josh Hayes

   • 7
   • 1
   • 96

   2 months ago