Final design. Merce Hydro, a mobile irrigation company based in Northern Victoria, Australia specialise in redevelopment of drought effected areas for the purpose of farming & residential properties. The Mark is based on the use of a water drop, an arrow, pipes & finished off with an M. The arrow symbolises function & the arrow/drop cross section symbolises design - both core factors in engineering & invention of their systems. Green represents growth, their aim. Brown represents destination (drought area) their market. Water represents sustainabilty, their long term plan, and finally the pipe represents management, their ongoing analysis & monitoring of their network.
about 1 year ago
Lots of mystery in this but also easy to comprehend. Well done.
Thanks Chuck!!! I'm glad the message translates :)
this is awesome!
Lots of elements, but still so easy on the eyes. Seems like you captured the brief well, bud!
Thanks guys!!! Now onto the print collateral.
I purposefully didn't read the description right away and I have to agree with the above comments, this is so clear to understand and visually, a compelling shape too. I absolutely love the conceptual reasoning behind the colouring too, it works so well. Impressive work and looking forward to seeing some print applications!
Thanks Claire!! I'm glad the concept is so visable without a write up :) Print collateral isn't far away - I'm doing the stationery now & then I've got to do some mockups of the logo on some equipment, building materials, tools, etc.
by Josh Hayes
2 months ago
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