yea im jumping on this too. im using the negative space in the Brooklyn bridge design to shape my shield here. the straight sides provide a better home for the type which i feel is closer to what they were going for (1950s subway) too.
over 1 year ago
Love the type. Nice work buddy. Simple and effective.
I think the small text is maybe too small, but the versions with just the ball are working pretty good. Thin out the middle of that N.
@Andrew Harrington will do. im leaning towards the bottom middle right now, but maybe with "NETS" at the top.
These are real nice. Bottom row, middle logo, is my favorite. If you explore this any further, maybe try another version of that but with 'NETS' instead? I also agree with @Andrew Harrington in that the 'N' looks bulky compared to the other letters.
This set is so nice! The "N" is a bit wonky compared to the other letters though. But very nice man!
Really like this
coincidentally I just came across this on pinterest http://pinterest.com/source/netsstore.com/
Agreed, that bottom center version is the shiz. Great work mang.
Anything is better than the current version. As always Brandon, well done.
Looks good! Personally bottom center is my favorite. I'd keep the filled edge closer to the border, though. It curves in and it feels a little wonky. See here: http://idzr.org/e9s3
@William Racule link dosnet work for me, did i get pinned? @Chris Masterson good eye, ill make that adjustment as well
Much better! :)
The bottom middle logo i like, but if i squint i see a pair of underpants.
This is great. Simple, bold, playful. My only crit is that it seems very similar to the OKC Thunder logo, especially the lower row, center.
Also, when did Dribbble become a portfolio site? Isn't this supposed to be sketches and WIPs?
@Brandon Moore sorry, you didnt get pinned I just stumbled on line of clothing
Ok, guys… I've been bitching along on Twitter about some of the "better than the new Nets logo" designs popping up left and right. Time to get into the nuts and bolts of this proposal:
Preface: I don't like the new Nets logo too. And I also don't like the mainstream look of U.S. sports logos.
:: First, it's easy to "betterize" a fresh new logo by improving upon the metaphor of the original one. Exploring totally different routes (as the original designers hopefully did) would be more rewarding thus much harder.
:: Second, a logo always has lots of requirements, usually brought to attention to the designer by an elaborate briefing. You know, definition of the target audience, production scope, costs etc. These are limiting factors, sometimes working against the original designers. And they are generally unknown to the designers trying to "betterize" it. Big difference!
:: The target audience are sports fans. The provide the Nets w/ money. They have to be pampered by this logo. I don't know them enough to do it properly. Do you?
Now, onto this proposal:
:: It's nice indeed at first sight. Balanced, edgy, interesting minimalism, distinctive typography.
:: The crest looks squashed vertically. The proportions btw type and embedded signage are heavily skewed towards type, putting too much emphasis to a word (or abbreviation) which isn't processed as quickly in the mind as a sign.
:: The sports angle (basketball sign) gets reduced so much that I see more PanAm than Nets. Or aliens peeking (middle on on the last line).
:: The overall look is very "designy" and cool, reminiding me of Neville Brody's early works. But these were different times and different target audiences. I'm afraid the Nets' fans are not part of these.
:: With some variants, I foresee difficulties in productions due to very thin lines, especially when stitching on caps.
:: Sports is very dynamic, and I'm totally missing that notion in these designs. They could be subtle, e.g. by making the crest's outlines with angled line widths. And no, I'm not talking fake 3D. That would be horrible (see: former version of Nets' logo).
: Not being a N.Y. native, I'm careful saying: I don't buy the "BKLYN" thing. Sounds MUCH too geeky to me when imagining the target audience. I may be wrong on this.
:: Typographically speaking, the chosen font and kerning is nice but still feels unbalanced: E.g. the "N" has too much weight compared w/ the other chars.
And that's it for now.
I know it's unfair to criticize logo proposals out of context but this shot was made on this very premise anyway. So, no offense ;-)
@Michael Burgstahler thanks for taking the time to write that. no offense taken at all.
to adress a couple of things, id like to say again these are just WIPs i spent about an hour on, not intended to be a finished product. (@Prescott Perez-Fox not sure if you were saying this is a portfolio piece specifically or just making a general statement, that i happen to agree with, but if you go through my shots you'll see many that are sketches and WIPs. i do try to bide by the original intent of this site)
im not sure if i can speak for everyone who does these "improvement logos" but the reason for me doing this was to explore some better options based on the direction they were going (black/white, shield, 50s subway signage) and the intended audience, which is quite clearly Jay Z's audience and not so much a basketball audience (i criticized them for that a few days ago) although, im not real sure where you draw the line between the 2. perhaps in Brooklyn, there is no line?? so the "improvements on the same metaphor" is probably the goal here because like you said we dont have the brief, or the extensive market research, but we can definitely see the direction they wanted to go visually.
im also not sure how "BKLYN" sounds to natives (or anyone else), but in doing a little research, i found that is a popular abbreviation. it wasnt an attempt to be cool or anything, quite the opposite. perhaps a native NY'er could provide better feedback?
I could see the bottom middle version having 'NETS' at the top rather than 'BKLYN'.
@Derek Jensen thanks Derek, thats the direction ive decided to go. but i think @Gary Holmes may have ruined it for me, all i see now is tighty-whiteys, LOL
@Brandon Moore I'd like to see what Michael has painted out in that head of his aside from the essay he wrote on here LOL ... no offense right? lol
Bottom middle is my fave.
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