The Fox is Black asked me to come up with my thoughts for what the new Nets identity should look like. See more here: http://www.thefoxisblack.com/2012/05/01/the-brooklyn-nets-dropped-the-ball-on-their-new-logo/
More of the project not featured on the Fox is Black: https://www.dropbox.com/s/fx7f3fcoju2nx1f/contino-nets-logos.jpg
almost 2 years ago
Liking this better then Z's version.
LOVE this..so much better
I live up the street from the new arena. Maybe we should bootleg some shirts.
Love it. So much better then the original. That B is great and definitely represents Brooklyn better.
Well done on these designs Jon. Definitely wish they went with something like this. The Jay-Z ones just look so unrefined to me. Like someone made them in Paint even.
This sucks. Jay-Z is such a better graphic designer than you.
The rebrand has garnered quite a bit of attention, I think it's a bold move for the franchise to change the "cheesy gradient-happy sports-team norm", but the poor execution unfortunately cripples the effort. This iteration is cool but I'm not sure it would please the general b-ball audience heh
@Joseph Alessio I totally agree with you 100%. I'd probably die of an instantaneous massive heart attack if a sports team actually opted to go for this design. I actually did a clean, basic vector version of this first before I drew it. It's much more boring and a lot easier to swallow.
A million times better. Simple, in a retro way.
It's cool and definitely nostalgic, but is it really serviceable, eh, I don't know. Good effort none-the-less. I think the much more boring and easier to swallow vector version would probably work.
The Brooklyn way! very nice!
@Jon Just to clarify I meant the "poor execution" bit in reference to the new official logo, not yours ;) the hand-drawn effect is part of the style for this one, but scaled, distorted type and awkward shield contours probably weren't "just for effect" in the official version!
I think the NY would get lost at smaller sizes, but I love this. I was just telling a coworker I wish they had gone for a more historically inspired look.
@Bethany Heck This is a small sampling of the pieces I put together actually. Check these out for more of what I was working on: https://www.dropbox.com/s/fx7f3fcoju2nx1f/contino-nets-logos.jpg
@Jon Contino those look great John! Thank you for sharing. The B is really fantastic and distinctive and I love the ball illustration as well. Your work is always a joy to look at.
Although yours look pretty rad. I'm not sure how the hand drawn effect would be as a national brand like that, specially a sports brand. I agree in that your B certainly is much better than the B Jay Z used. His B doesn't fit at all with the free flowing lines of the basketball. I see a possible problem with the N and Y scaling down to smaller versions in yours too. You certainly have some good comps though that i would put over Jay Z's version any day.
@Ryan O. Hicks Agree with you on all fronts. I would never expect a hand-drawn logo to make the cut, and obviously it's not up for debate, so I went with it. I would imagine if anything, these would be good starting points to do clean versions with (although I did clean versions first on these and worked backwards.) A guy can dream though, right?
@Jon Contino No doubt, I agree.
Since when did Jay Z become a designer anyways? I knew he made clothes ... but graphics?
I've honestly never seen a B like that. Did you use any sort of reference for designing it?
@Kyle Benson Yes. It's something that is extremely synonymous with sports in Brooklyn (usually baseball, but it works for other stuff as well obviously.) Look up the Brooklyn Dodgers or Brooklyn Cyclones (or any other older Brooklyn franchise) and you'll see where the inspiration comes from and why I used it.
this is RAD! captures the simplistic aesthetic they were trying to go with while also still capturing an old, sporting Brooklyn feel..
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