This is one I have been working on for a few weeks now, and finally presented it to the client yesterday who loved the idea. The logomark is pretty much settled on, but still playing with the type – the client isn't sure whether they prefer it with spacing between "theme park nerd" or not. I had it as "themeparknerd", but some of the team weren't so sure if they liked it that way. But overall, this one has been a dream to work on – really cool bunch of guys based in England.
We just have a temporary tagline at the moment until the guys make a decision.
Theme Park Nerd developed a few successful iPhone apps for the major Theme Park's in the UK, including Alton Towers and Thorpe Park. They are essentially a technical team that are providing services for Theme Parks and they are expanding rapidly. They needed a logo that could accurately represent who they are.
They had a series of logos designed before but none were really what they were looking for. There are so many cliche's associated with Theme Park logo's I decided to work on some ideas to create something that would merge the two elements, being "theme park" and "nerd". After about 8 pages of scribbles and sketches, I created this quirky little character (which they loved).
The process has been very smooth and enjoyable, and I may make a few little refinements yet, but pretty much settling somewhere around this.
As always, feedback welcome. ;-)
over 2 years ago
Loving the logomark, really nice execution.
What about something like themepark nerd ? Hmm, it is a tricky one. You can't camelCase it either (e.g. ThemePark Nerd) cause I like what you have going with the lowercase letters.
Yeah there have been so many variations, but it's tricky because it needs to be true to their name. Some of the guys were saying that "themepark" needs to be "theme park". They are taking a day or two to discuss it amongst themselves before we make a decision. I could live with either really, whatever will make the logo the strongest. :-)
Thanks for the feedback!
Looking good mr. McCorkell! To me it seems like the logo mark is not centered, it probably is. I think it looks that way because of the thin type on "nerd", which makes "theme" more,.. "appealing", I think you get what I mean :)
Yeah I do indeed Guido – that's the thing I'm discussing at the moment with the client. :-) When the type is tighter the logo feels more "centered".
I'd go for something in the middle - try a half space, or just tighten the kerning a little.
What Jon said, just a little tightening of the gap and you could be onto a winner.
@Jon @Pete yeah you are absolutely right – i'll be rebounding an updated version soon. :-)
Thanks for all the feedback so far guys!
by Mark McCorkell
I have been working on refining the type spacing a little and I think it's looking much better now. :-)
over 2 years ago
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