Branding Exercise

Tags

1. 4 branding
2. 1 parent company
3. 1 walmedia

5 Responses

1. Pro Chris Wallace!

   I'm working on some branding for the parent company of Lift and UpThemes. Basically the concept is that Walmedia (the parent company) is the "launchpad" for all our businesses. Not sure I like this particular concept, but I think the reasoning behind it is pretty solid.

   The reason I went with the "floating" launchpad was that a regular one is boring and static and seemed really dull.

   over 1 year ago

2. Pro Josh Hemsley

   I think because I am ridiculously hungry your launchpad is looking like an upside down hamburger with one gray bun and some intense looking cheese. Fits my appetite perfectly :)

   But as for some real feedback, I definitely like the idea of the floating launchpad. Although Im finding it to be in an awkward stage of realistic/unrealistic styling.

   One simple suggestion would be to just remove the gradient and tiny shading elements and make all your shapes solid so it still represents the launchpad but isn't trying to be "too" detailed. Here's a QUICK hack at what I mean. Sorry in advance for destroying your shapes :)

   over 1 year ago

3. Pro Chris Wallace!

   @Josh, no worries, yeah it's still just a rough design, so it's not anything that can't (or shouldn't) be hacked apart and rebuilt. Good points all around. Yummy.

   over 1 year ago

4. Pro Sean Farrell

   I like the placement. To me though, that green sticks out like a sore thumb.

   over 1 year ago

5. Pro Hunter Hastings

   The concept is hugely amazing - Keep playing with it and I'm sure you'll fine tune the details to your personality and it'll turn out top quality.

   over 1 year ago