Dozen Flours visual identity option 03
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46 Responses (page 1 of 2)
Final of three concept pitches for a Seattle-based baking blog.
Rather than going into excessive detail about my rationale and process here, I encourage you to take a vacation day and lay your peepers on my voluminous Behance case study for this job. I'm relatively new to Behance, so if you like what you see, follow me!
Check the attachment to see my inspiration, sketches, and a few detailed shots.
Note:
This concept is less about the creation of a "logo," and more about the development of a comprehensive, adaptable, versatile visual identity system. It establishes a primary, maximalist "illustration-mark" which sets up an aesthetic style and graphic elements that can be pulled and used in various combinations across an entire brand suite.
For example, the character can be extracted from this main illustration, stripped of excess detail, and will still function as a mark without any loss of brand integrity. Accompanying the main character illustration is a secondary "head" mark, as well as a DF monogram.
Enjoy.
about 1 year ago
Love this one.
about 1 year ago
AWESOME!!!
about 1 year ago
@Inka Mathew Love your love!
@Mud! Thanks MudBud!
about 1 year ago
Love the thought process as well!
about 1 year ago
Damn!! This is soooo cute!
about 1 year ago
@Mud! Thanks again. If you haven't already, check that Behance case study. I really go into detail about my thought process.
@Yossi Belkin Heh, thank you!
about 1 year ago
ma fav.
about 1 year ago
Jon, all of these are spectacular. My fav is the first one and this one. Can't say enough about how good these are and how mad your skills are. Sorry for the lack of response to your emails, you know how crazy things are for me. Congrats! Can't wait to see what she picks.
about 1 year ago
Jon, I really love this one and I like the secondary versions in the attachment, too.
about 1 year ago
I agree with Sean, they're all too good to decide :) Fantastic set all around.
about 1 year ago
Blown away! All so great. Keep it up dude!
about 1 year ago
There's nothing about any of these that isn't perfect. I'm fond of this one - the colors and the "spirit" of it are so cool. Nice work!
about 1 year ago
a fantastic 3-some.
The client can't go wrong on their choice, IMHO.
nicely done Jon.
about 1 year ago
Again, great set Jon.
about 1 year ago
Wow, guys, thank you all so much for your wonderful comments.
@Colin Tierney Trust me brother, I know :D
@Sean Heisler No worries, my man! I know you're busy. I appreciate you layin' those expert eyes on them, though.
@Matt Laumann Thanks a lot, man! Yeah, as I was horribly underslept trying to wrap this job up, I was struck with this idea to expand the identity to include secondary marks. I think (I hope) it was a good idea :D Hey are you and Jenn going to the AIGA50 thing coming up in DC?
@Joe Prince Hey mean, you know I truly value your input. Thanks for the kind words.
@Nathan Walker Coming from a character designer such as yourself, I'm honored. This really isn't my specialty; in fact, this was the first time I ever attempted a character design like this for a paying client.
@Bob Case Man, that is one hell of a glowing compliment coming from you. I think you're one of the best illustrators around, so having your stamp of approval is a real honor.
@Mike Bruner Thanks for all your feedback along the way, homie. Couldn't have gotten to this point without it.
@Michael Spitz Thanks for all your great feedback on here, Spitzy! I think you're badass, too, so if you like it, then that's good enough for me. Rock on.
about 1 year ago
This is what I call Detailed Simplicity. Love the biscuit shadows on that tray. Your client should just keep all three ; )
about 1 year ago
@Norman Chan HA! At one point, I was thinking (hoping) that she would have just won the lottery, and would pay me extra for the other two.
Hey, designers have fantasies, too.
about 1 year ago
Oh, and glad you noticed the shadows!
about 1 year ago
@Jon Stapp : "Hey, designers have fantasies too."
Whoa! Way too much information Jon ;-)
Have a good weekend bud.
about 1 year ago
REALLY LOVE IT also just MONOGRAM DF in air is GREATE!
about 1 year ago
@Communication Agency Thanks for your glowing review! Glad you like the monogram :D
about 1 year ago
Great work!
about 1 year ago
@José Thanks for checking this out!
about 1 year ago
Ok, serious question, guys, and I'm looking for completely honest, objective feedback:
Do any of you have any issues with the letters in the main illustration — stylistically, readability-wise, or other...wise?
about 1 year ago