Dozen Flours visual identity option 02
More Jon Stapp | atomicvibe
1
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29 Responses (page 1 of 2)
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Jon Stapp | atomicvibe
Two of three initial concept pitches for a Seattle-based baking blog. I will be Dribbblin' up the other one tomorrow.
Rather than going into excessive detail about my rationale and process here, I encourage you to put your eyeballs on my ginormous Behance case study for this job. I'm relatively new to Behance, so if you like what you see, follow me!
Check the attachment to see my inspiration, sketches, and a few detailed shots.
about 1 year ago
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Joonbug
WOah there, I like how you styled those lines and that palette is ace!
about 1 year ago
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Jon Stapp | atomicvibe
Thanks, Joonbug! Or should I call you "Your Freshness"? :D
about 1 year ago
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Kevin Burr
Wow, this is so nice. Absolutely love the illustration style and the banner...especially type inside the banner! Great job!
about 1 year ago
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Communication Agency
Love presentation and logo is kilingl!!!
about 1 year ago
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Jon Stapp | atomicvibe
@Kevin Burr As always, I truly appreciate and value your input. Thanks so much for layin' those eyeballs of yours on this one.
about 1 year ago
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Jon Stapp | atomicvibe
@Communication Agency Thank you for checking this out! I appreciate the compliments :)
about 1 year ago
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Szende Brassai / Adline
Jon, this is super awesome!!!!! :)
about 1 year ago
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Jon Stapp | atomicvibe
Heh, I figured you would appreciate it, Szende. You seem to really gravitate towards the homemade and hand-rendered stuff. And the color scheme is right up your alley!
about 1 year ago
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Inka Mathew
That is a ginormous Behance page! It's great to see the thinking process though. Very entertaining, Jon :-)
And oh, very nice logo.
about 1 year ago
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Jon Stapp | atomicvibe
Heh, thanks Inka. You should expect nothing less than ginormous clusters of words and images from me by now. :D
about 1 year ago
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Michael Spitz
Just checked out the exploration. Again, impressive stuff Jon. Even though you didn't go with it beyond the sketch > Loved the idea of the rolled out dough. The character / baking sheet exploration was also really nice to see.
about 1 year ago
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Colin Tierney
jerrrrrnathan...you know how i feel buddy.
about 1 year ago
^ Same as @Colin. I'm so curious to hear the final results on this!
about 1 year ago
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Jovan Petrić
Freaking hot!
about 1 year ago
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Jon Stapp | atomicvibe
@Michael Spitz Thanks for checking out the case study, man! I def appreciate your feedback. Stay tuned, Spitzy, I'm posting up the Housewife tomorrow.
@Colin Tierney I do. Thanks for all the support, bruv.
@Claire Coullon You and me both! I honestly have no idea which direction she'll choose. I gave her a list of criteria with which to review this work, and I think she wants to really take her time with these.
about 1 year ago
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Norman Chan
Got your email bud which I'll reply to once I get all these damn boring flyers out of the way.
Just quickly, luv ya work, luv your style, and what you did for this client was reflected in this logo's tagline.
about 1 year ago
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Joonbug
Not a prob, haha Joonbug is fine thanks.. sips coffee*
about 1 year ago
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Matt Vergotis
wigity wigity whack!
looooove that hands-heart-dough relationship. i get a real sense of cooking with love from this.
you're cooking with gas brother!
about 1 year ago
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Jon Stapp | atomicvibe
@Norman Chan Thanks for the luv, bruv!
@Fresh Kaufee Joonbug, I think you and I would get along well in the "real world." I am a coffee maniac, and I drink the stuff like water. I may just have to order one of your frikka-frikka-freshhhh coffee-smelling shirts at some point. That idea is brilliant, btw.
@Matt Vergotis Handcrafted with love is how I refer to this one, and it seems you get that impression, too.
about 1 year ago
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Florin Capota
wow, great work on this one also, absolutely love the style used here; dig you presentation also, Cheers!
about 1 year ago
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Julian Burford
Love it!
about 1 year ago
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Luke Ritchie
Lovely process work, and such a great result :)
about 1 year ago
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Jon Stapp | atomicvibe
@Jovan Petrić Thanks for looking, man!
@Florin Capota As always, I appreciate your feedback. Thanks for checking this out!
@Julian Burford I appreciate it, bud!
about 1 year ago
Rebound
Dozen Flours visual identity option 03
by Jon Stapp | atomicvibe
Final of three concept pitches for a Seattle-based baking blog.
Rather than going into excessive detail about my rationale and process here, I encourage you to take a vacation day and lay your peepers on my voluminous Behance case study for this job. I'm relatively new to Behance, so if you like what you see, follow me!
Check the attachment to see my inspiration, sketches, and a few detailed shots.
Note:
This concept is less about the creation of a "logo," and more about the development of a comprehensive, adaptable, versatile visual identity system. It establishes a primary, maximalist "illustration-mark" which sets up an aesthetic style and graphic elements that can be pulled and used in various combinations across an entire brand suite.
For example, the character can be extracted from this main illustration, stripped of excess detail, and will still function as a mark without any loss of brand integrity. Accompanying the main character illustration is a secondary "head" mark, as well as a DF monogram.
Enjoy.
about 1 year ago