The J seems wider than the F. I'm sure its not, but optically it looks that way. Think its just because the top left tail on the F comes towards the center a bit. Otherwise this is looking great.
The corresponding swashes are great. I think it looks fine, the swash does look slightly longer on the "J" but it helps to balance out the weight discrepancy caused by the F's crossbar and the J's lack thereof, which in turn makes the "'68" look tighter than the "SF." when in reality they are equidistant from the center. All in all it works together to balance it, nice work!
9 Responses
Pro
Evan Huwa
The J seems wider than the F. I'm sure its not, but optically it looks that way. Think its just because the top left tail on the F comes towards the center a bit. Otherwise this is looking great.
about 1 year ago
Pro
Rudy Hurtado Global Branding
Great flow!
about 1 year ago
Pro
Simon Walker
Love it. I almost can't believe it works, but it does.
about 1 year ago
Pro
Joseph Alessio
The corresponding swashes are great. I think it looks fine, the swash does look slightly longer on the "J" but it helps to balance out the weight discrepancy caused by the F's crossbar and the J's lack thereof, which in turn makes the "'68" look tighter than the "SF." when in reality they are equidistant from the center. All in all it works together to balance it, nice work!
about 1 year ago
Very Nice!!
about 1 year ago
Pro
Chaz Russo
This is so great. I'd drink it based on this label alone.
about 1 year ago
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Andy Luce
By adding a period and making the "SF." to "S.F." that may help balance the "'68" a bit better. Just a thought!
about 1 year ago
Pro
Mads Burcharth
Good points. Thanks everyone!
about 1 year ago
Pro
Amber Asay
the composition and hierarchy of this is eye catching!
10 months ago