Dozen Flours visual identity option 01
More Jon Stapp | atomicvibe
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24 Responses
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Jon Stapp | atomicvibe
One of three initial concept pitches for a Seattle-based baking blog. I will be Dribbblin' up the other two over the course of this week.
Rather than going into excessive detail about my rationale and process here, I encourage you to take a bunch'a minutes, and read through my gargantuan Behance case study for this job.
Check the attachment to see my inspiration, sketches, and a few detailed shots of this very versatile concept's possible applications. I've depicted it here as a silk screen print on natural paper, and in the attachment as written in cake piping, as written in Sharpie/marker on Kraft paper, and as letterpressed on toothy cotton paper.
One final thing: I designed this as a full script with an accomanying secondary monogram. Both employ a hidden element. Do you see it?
about 1 year ago
You already know my (long winded) thoughts on this, so I will try to keep it brief and not spoil the hidden element! Truly great work on this entire project, its my favourite of yours so far.
about 1 year ago
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Jon Stapp | atomicvibe
Whoa! Deeply flattered by that, Claire. You know I consider you to be not only a tremendously talented designer in general, but also a brilliant calligrapher and type artist. So a comment like that really means a lot to me. Thank you.
about 1 year ago
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Colin Tierney
jon, your work ethic amazes me and your attention to detail is outstanding. keep doing the things you're doing and you'll be scooping up all the baltimore and worldly clients.
about 1 year ago
Wow Jon, your attachments always blow me away (that wasn't intended to be dirty btw). I'm amazed at how much detail and work you put into each shot, it truly shows with the end result. The script is fantastic and I love that you have the 'DF' ligature as essentially a standalone logo - a big perk to any project that uses a wordmark.
I especially like the pink version in the attachment that shows the different highlighting and overlapping - for me that is a winner.
Congrats Jon, keep it up!
about 1 year ago
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Michael Spitz
Looks great Jon.
about 1 year ago
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Jon Stapp | atomicvibe
@Colin Tierney Heh, you know what my 5-year plan is. Doing all this stuff to this degree is time-intensive for sure, but my hope is that doing so will ensure that I achieve my business objectives within that time. Thanks for your comments and for lending me your eyes throughout this process.
@Claire Coullon I also wanted to thank you for your thoughtful feedback during the development of this. Really appreciate you sorting through all those emails!
@Joe Prince thanks for the glowing review, my man! Always love to see what you have to say. Glad you liked this one, and were...uhh...blown away :D
about 1 year ago
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Jon Stapp | atomicvibe
@Michael Spitz Thanks Spitzy! Appreciate you checking this little mutha out.
about 1 year ago
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Kevin Burr
Loving that D/F ligature. Actually, so many of these letters are fun to look at. Even how you incorporated the Z and the underline. Just awesome details man.
about 1 year ago
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Jon Stapp | atomicvibe
@Kevin Burr I appreciate your eyes on this, Kev! Did you (or anyone) catch that hidden gem yet?
about 1 year ago
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Ryan Hamrick
Jon, that D-F combo is bananas. Killer work, man.
about 1 year ago
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Kevin Burr
I got it. Won't spoil it yet though. ;-)
about 1 year ago
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Jon Stapp | atomicvibe
@Kevin Burr Heh, awesome. Dunno about you, but once you see it (at least for me) it's like "HI! I'M A HIDDEN ELEMENT!!!!!"
@Ryan Hamrick Thanks for the compliment, man! Seriously if you look at my Behance case study, and look at the sketches for this script, that's only a FRACTION of how many damned times I wrote that little mutha out to get that D-F combo to work. I'd say for a good 70-80% of my sketches, the D-F you see now was actually a D-F-L combo, and the F-L portion was looking like an H. With much regret, I realized — with the help of expert eyes from some key designers around here — that I ultimately had to ditch the D-F-L combo for the sake of legibility. Would'a been nice had it read properly, but I'm happy with the way it works now.
about 1 year ago
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Jovan Petrić
I looked at your Behance presentation and only thing that I can say at this moment is - bravo! All three concepts are great. Each concept is a good in its own way. I love playful&sparkling type in '50s concept. Such a gorgeous idea (and tasty). I love second concept too. That light blue/pink color combo is (I can freely say) your trademark. This typography concept is eye candy too.
Well done Jon!
about 1 year ago
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Norman Chan
This has got to be the best one out of the three for me. Although the house wife is pretty smokin hot ; )
Another project I would be damn proud of Jon!
about 1 year ago
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Matt Vergotis
let the show begin! lurrrrv this one. great work Jon and it's great to start seeing it here.
about 1 year ago
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Jon Stapp | atomicvibe
@Jovan Petrić Really appreciate all the kind words, my man! HA, yeah, I do seem to like blue and pink together.
@Norman Chan Cheers, brutha! Appreciate your eyes on this both now and during the development process. I owe you (and a few others on that list) an email response. Will get to that tomorrow.
@Matt Vergotis You too, homie. I definitely appreciate all your thoughts and helpful comments both on this job, and in general. I'm sure you can see your influence on my new presentation style, and I really want to thank you for giving me pointers along the way. You've truly been an inspiration to me. For real. If I had a Foster's right now, I'd pop it and knock it back for ya. Or if I had some shrimp, I'd throw another one on the barbie — just for you. :D
about 1 year ago
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Matt Vergotis
haha! It's nothing but a pleasure mate. It's great to see the presentation of your work and written word combined to make something truly complete - professional all the way. forget about the PRAWNS and Fosters. Just take me to the Outback Steakhouse for one of those bloom'n onions. they look, ummm errr... delectable. hmmm... not!
about 1 year ago
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Florin Capota
Excellent typography, (love that D-F) excellent presentation! top notch work Jon!
about 1 year ago
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Jon Stapp | atomicvibe
@Matt Vergotis Eating one'a dem Bloomin' Onions is like a drunk hookup. Feels great at the time, but afterwards, ehhhhh...not so much.
@Florin Capota Thanks so much for your great comments, man! I really appreciate you checking this out :)
about 1 year ago
Rebound
Dozen Flours visual identity option 02
by Jon Stapp | atomicvibe
Two of three initial concept pitches for a Seattle-based baking blog. I will be Dribbblin' up the other one tomorrow.
Rather than going into excessive detail about my rationale and process here, I encourage you to put your eyeballs on my ginormous Behance case study for this job. I'm relatively new to Behance, so if you like what you see, follow me!
Check the attachment to see my inspiration, sketches, and a few detailed shots.
about 1 year ago
Really excellent work, Jon! Like Colin said, your case study on this project is unreal.
about 1 year ago
Amazing! Learnt so much about refining a logo mark! Thanks!
about 1 year ago
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Jon Stapp | atomicvibe
@Nick Hood Thanks, man! I'm glad you're feeling this one, and I appreciate you making it through that monster Behance :D
@Menaka I'm glad this process was helpful to you :) My original goal for creating that case study was to present to my client, but as I worked on it, I realized it could be so much more. I realized that with this presentation — and with future presentations — I have the ability to create a tool that can not only inform, but also to educate and inspire, both clients and designers alike.
about 1 year ago